{"id":23627,"date":"2023-10-01T18:06:43","date_gmt":"2023-10-01T18:06:43","guid":{"rendered":"https:\/\/microloannexus.com\/investing\/taylor-swift-expected-to-attend-another-travis-kelce-game-as-her-fans-keep-buying-kansas-city-chiefs-gear-and-tickets\/"},"modified":"2023-10-01T18:06:44","modified_gmt":"2023-10-01T18:06:44","slug":"taylor-swift-expected-to-attend-another-travis-kelce-game-as-her-fans-keep-buying-kansas-city-chiefs-gear-and-tickets","status":"publish","type":"post","link":"https:\/\/microloannexus.com\/?p=23627","title":{"rendered":"Taylor Swift expected to attend another Travis Kelce game as her fans keep buying Kansas City Chiefs gear and tickets"},"content":{"rendered":"<div id=\"js-article__body\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0002551665\" role=\"document\">\n<p>The Taylor Swift and Travis Kelce hysteria is poised to continue another week.<\/p>\n<p>After weeks of rumors that Kansas City Chiefs star Travis Kelce and Taylor Swift were dating, the singer showed up at a Chiefs game last week, and is expected to attend the Chiefs-Jets game on Sunday night, per NBC and Front Office Sports. NBC, the network broadcasting the Chiefs-Jets game, released a video promo on Friday with Swift\u2019s song \u201cWelcome to New York\u201d as its theme music.<\/p>\n<div class=\"paywall\">\n<p>Swift was shown on camera yelling in excitement when Kelce scored a touchdown as the Chiefs dominated the Bears 41-10 last Sunday, and the two were seen leaving the game together in a now-viral clip.\u00a0<\/p>\n<p>While it\u2019s unclear whether the two are dating or simply friends, Kelce is already enjoying the Taylor Swift effect. For example:<\/p>\n<ul class=\"articleList\">\n<li>\n      Sunday\u2019s Chiefs-Bears game had 24.3 million viewers, the most-watched NFL game of the week on any network. And the Chiefs\u2019 next game, a Sunday-night matchup against the New York Jets, has already seen a threefold increase in ticket sales, a StubHub spokesperson told MarketWatch.<\/p>\n<\/li>\n<li>\n      The \u201cNew Heights with Jason and Travis Kelce\u201d podcast, featuring Kelce and his brother, shot up to No. 1 on Apple\u2019s podcast charts on Wednesday.<\/p>\n<\/li>\n<li>\n      Kelce\u2019s social media influence has flourished, with his Instagram followers jumping from 2.7 million followers the day before the game, to 3.2 million as of Wednesday; a roughly 18% increase. A week ago, Kelce could make about $14,700 per sponsored Instagram post, and now that\u2019s up to $17,800 per post, according to data sports-analytics brand Oddspedia provided to MarketWatch.<\/p>\n<\/li>\n<li>\n      Kelce\u2019s was one of the top five highest-selling NFL jerseys last Sunday, and sales of Kelce merchandise spiked 400% on Fanatics, the NFL\u2019s official merchandise seller.<\/p>\n<\/li>\n<\/ul>\n<p>Kelce won\u2019t necessarily see big money from jersey sales, because NFL players don\u2019t directly profit off merchandise sold. Instead, NFL franchises split merchandise royalties, according to Spurwink River\u2019s retail expert Matt Powell. The NFL Players Association \u2014 the union representing all players in the NFL \u2014 will get some merch revenue, but that money then gets put into a pool for all players in the league.<\/p>\n<p><strong>See also:<\/strong> Want to watch every NFL game this season? Here\u2019s how much it will cost you.<\/p>\n<p>Swift\u2019s presence at the game doesn\u2019t just benefit Kelce, but also the NFL, which has been getting in on the fun, too. This week, the NFL\u2019s bio on X, the platform formerly known as Twitter, read \u201cNFL (Taylor\u2019s Version)\u201d alongside a photo of Swift and Travis Kelce\u2019s mom, Donna Kelce, watching Sunday\u2019s game.\u00a0<\/p>\n<p>What\u2019s more, Swift-themed content made up 7% of the NFL\u2019s social media posts last Sunday, and those posts generated 109 million impressions. The total equivalent brand value of Swift\u2019s appearance at the Chiefs game across all social media, TV, radio, digital news and print news was $37 million, according to Apex Marketing, a company that specializes in advertising and branding services.<\/p>\n<p>If Swift attends the Chiefs-Jets Sunday Night Football game, it could lead to a major boost in ratings for the primetime matchup.<\/p>\n<p><strong>See also: <\/strong>Deion Sanders is making a lot of people around him and the University of Colorado rich<\/p>\n<p>And while Kelce was already one of the most well-known players in the NFL, being linked to Swift, who is currently on a break from her record-breaking Eras Tour, could bring him a new pool of fans. It seems they\u2019re already looking into Chiefs home game tickets, perhaps for a chance at spotting Swift in the stands.<\/p>\n<p>Swift has been fairly private about her romantic life in recent years, while Kelce has been more public about his. Kelce starred in an E! Entertainment TV dating show called \u201cCatching Kelce,\u201d where he searched for his perfect match among 50 women in a Bachelor-style reality series.<\/p>\n<p>But while Kelce may be enjoying some extra time in the spotlight right now because of Swift, could there be any downside to him and the singer being seen together?<\/p>\n<p>\u201cA lot of Taylor Swift\u2019s brand is based on her relationships,\u201d Mara Einstein, a media studies professor at Queens College, told MarketWatch. \u201cWho she\u2019s dating? How long are they dating? When are they breaking up? So even if this doesn\u2019t go well, it will be beneficial for her because it has been in the past.\u201d<\/p>\n<p>\u201cThere isn\u2019t really a downside for him,\u201d she added, \u201cbecause I\u2019m guessing that whatever audience base he garners from her may not have been aware of him to begin with.\u201d\u00a0<\/p>\n<p><strong>More on the \u201cTaylor Swift effect\u201d on MarketWatch:\u00a0<\/strong><\/p>\n<p>A $35,000 trip to see Taylor Swift? How the artist\u2019s fans boosted the Los Angeles economy by $320 million.<\/p>\n<p>Is Taylor Swift the world\u2019s best boss? She\u2019s giving bonuses up to $100,000 to truck drivers, caterers and dancers who work on her Pro Eras Tour.<\/p>\n<p>There\u2019s a new star of the U.S. economy this summer: women. \u2018Is this how men have always felt?\u2019<\/p>\n<p>Taylor Swift is on track to earn $345 million this year, bringing her closer to billionaire status<\/p>\n<\/p><\/div>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketwatch.com\/story\/the-taylor-swift-effect-travis-kelce-and-the-nfl-see-a-boost-in-merch-sales-and-social-media-followers-62713be5?mod=investing\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Taylor Swift and Travis Kelce hysteria is poised to continue another week. After weeks of rumors that Kansas City Chiefs star Travis Kelce and Taylor Swift were dating, the singer showed up at a Chiefs game last week, and is expected to attend the Chiefs-Jets game on Sunday night, per NBC and Front Office<\/p>\n","protected":false},"author":1,"featured_media":23628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-23627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift expected to attend another Travis Kelce game as her fans keep buying Kansas City Chiefs gear and tickets | Micro Loan Nexus<\/title>\n<meta name=\"description\" content=\"The Taylor Swift and Travis Kelce hysteria is poised to continue another week. 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