{"id":23004,"date":"2023-09-28T19:36:24","date_gmt":"2023-09-28T19:36:24","guid":{"rendered":"https:\/\/microloannexus.com\/personal-finance\/why-are-americans-spending-so-much-on-amazon-doordash-delivery-long-after-covids-peak\/"},"modified":"2023-09-28T19:36:25","modified_gmt":"2023-09-28T19:36:25","slug":"why-are-americans-spending-so-much-on-amazon-doordash-delivery-long-after-covids-peak","status":"publish","type":"post","link":"https:\/\/microloannexus.com\/?p=23004","title":{"rendered":"Why are Americans spending so much on Amazon, DoorDash delivery long after COVID’s peak?"},"content":{"rendered":"
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Prices are up. The pandemic has eased. And yet, Americans seem to be spending more than ever for the convenience of having groceries, meals and household wares delivered to their doors.<\/p>\n

The average delivery-service customer is spending\u00a0$407 a month in 2023, up from $157 a month in 2021, according to a recent survey from LendingTree, the personal finance site.<\/p>\n

Four-fifths of consumers reported using on-demand delivery in the past year. Millennials spent the most, $575 a month. Boomers spent the least, $153. The findings come from a July survey of 2,000 adult consumers, balanced to represent the overall population, conducted by QuestionPro for LendingTree.<\/p>\n

On-demand delivery\u00a0exploded in popularity\u00a0at the pandemic\u2019s peak, when many Americans hunkered down in their homes during lockdowns. In the three years since, society has largely returned to normal. Consumers have flocked back to\u00a0restaurants,\u00a0movie theaters\u00a0and\u00a0malls.<\/p>\n

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But Americans seem to be using home-delivery apps more than ever. Online food delivery, alone, generated $160 billion in revenue in 2022. That figure is projected to\u00a0rise to $484 billion by 2032, according to industry researcher\u00a0Market.Us.<\/p>\n

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\u201cSince the pandemic, convenience has become an industry in itself,\u201d said Vivek Astvansh, an associate professor of quantitative marketing and analytics at McGill University in Montreal. \u201cI would not be surprised if, in the future, whatever you want delivered, there\u2019s someone to do it.\u201d<\/p>\n

Danielle Demetria East, 26, started using delivery apps two years ago. After a while, she stopped: “It just wasn’t cost-effective.” Then, about six months ago, the apps lured her back.<\/p>\n

“It was a coupon,” she said. “And then I was like, ‘I’ll try this.’ And a few friends were doing it.”<\/p>\n

East now subscribes to DashPass, a premium membership service from DoorDash that offers reduced fees.<\/p>\n

“I live in a food desert,” said East, of Lubbock, Texas. “The closest place to order food is, like, Sonic. It’s cheaper to drive to Sonic than to use the app, but other places across town, it’s cheaper to use the app.”<\/p>\n

In the LendingTree survey, 82% of consumers said they used on-demand delivery over the past year. Of that group, roughly half said they had ordered delivery from Amazon or another retail service; two-fifths said they had paid for meal delivery by Uber Eats, DoorDash or a competitor; and about one-third had ordered grocery delivery from Instacart or a similar service. Smaller shares of customers ordered delivery of medicines or meal kits.<\/p>\n

Convenience drives the rise in on-demand deliveries<\/h2>\n

By and large, the survey found, consumers chose delivery out of convenience. Among delivery customers, two-thirds said they didn\u2019t mind spending more money to save time and effort.<\/p>\n

\u201cI think they\u2019re willing to pay a premium for the convenience,\u201d said Deidre Popovich, an associate professor of marketing at Texas Tech University. \u201cOnce people get used to having food delivered to them, it becomes more of a habit.\u201d<\/p>\n

And make no mistake: Home delivery costs money.<\/p>\n

Delivery fees can cost more than food<\/h2>\n

Choosing delivery over a trip to the store triggers delivery fees, service fees and tips. Together, they make up about\u00a036% of food delivery costs, according to a 2022 survey of 1,021 delivery customers by Circuit for Teams, a route-planning software company.<\/p>\n

In dollar terms, the fees add up to $654 a year per customer, the survey found. The average consumer surveyed spends about $1,850 a year on delivered food.<\/p>\n

In the LendingTree survey, nearly half of delivery customers said they were spending more than on the service they could afford.<\/p>\n

More on delivery apps: <\/strong>Uber Eats will accept SNAP, EBT for grocery deliveries in 2024<\/span><\/p>\n

Meal delivery wasn\u2019t a habit for most Americans until the pandemic. Sales\u00a0grew by 162%\u00a0for the major delivery services between April 2019 and April 2020, when much of the nation sheltered at home, according to an analysis by Bloomberg Second Measure, which provides data on consumer trends and company performance.<\/p>\n

The market continues to grow, albeit at a slower pace. Sales rose by 6% for the major meal-delivery apps between August 2022 and August 2023. DoorDash commands 65% of the market, Bloomberg Second Measure found, with Uber Eats, Grubhub and other players splitting the remaining share.<\/p>\n

\u201cThe COVID-19 pandemic was a massive turning point when it came to delivery in this country,\u201d said Matt Schulz, chief credit analyst at LendingTree, in the survey report.<\/p>\n

\u201cWe began using them more, in part, because we didn\u2019t have a choice, but millions of Americans found that they really valued the services in the end. They\u2019ve kept using them as the pandemic has receded and other COVID-era trends have fallen by the wayside. They\u2019ve even been willing to pay extra for these services as inflation has run roughshod over the country.\u201d<\/p>\n

It might seem counterintuitive that consumers would embrace a delivery industry that tacks on surcharges of 30% or 40%. On small orders, the fees can cost\u00a0more than the food.<\/p>\n

A big part of the surcharge is the tip, generally earmarked for the driver. Americans are\u00a0growing weary of tips, as more shops adopt point-of-sale systems that prompt customers for ever-larger sums.<\/p>\n

Factor in\u00a0inflation, which has vexed the American shopper for two years, and delivery prices are higher now than at the pandemic\u2019s height.<\/p>\n

Remote workers are helping to sustain home-delivery apps<\/h2>\n

Popovich, the marketing professor, believes that remote workers are largely sustaining the delivery business.<\/p>\n

Roughly 30% of all American work now happens at home, according to the\u00a0latest data\u00a0from the scholarly site WFH Research. Remote work increased dramatically during the pandemic and widely endures, especially among white-collar workers in large cities.<\/p>\n

Popovich theorizes that remote workers have incorporated delivery services into their weekly routines, partly as a way to stay focused on work.<\/p>\n

\u201cI feel like at-home workers are probably looking for ways to creatively outsource some of their obligations,\u201d she said. \u201cBecause then, you don\u2019t have to be thinking about going out, and which store to go to, and how bad traffic is going to be, and where you\u2019re going to park.\u201d<\/p>\n

East, the Gen-Zer from Lubbock, has become an ardent fan of the delivery app for the local Walmart, a store she used to frequent.<\/p>\n

“I can quickly reorder stuff. All my receipts are saved in the app,” she said. “I don’t have to find a parking spot, stand in line at checkout, all that stuff.”<\/p>\n

This article originally appeared on USA TODAY: Amazon, DoorDash delivery more popular than ever even after COVID peak<\/em><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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