{"id":22849,"date":"2023-09-28T08:39:28","date_gmt":"2023-09-28T08:39:28","guid":{"rendered":"https:\/\/microloannexus.com\/investing\/after-fighting-over-connected-fitness-peloton-and-lululemon-join-forces\/"},"modified":"2023-09-28T08:39:29","modified_gmt":"2023-09-28T08:39:29","slug":"after-fighting-over-connected-fitness-peloton-and-lululemon-join-forces","status":"publish","type":"post","link":"https:\/\/microloannexus.com\/?p=22849","title":{"rendered":"After fighting over connected fitness, Peloton and Lululemon join forces"},"content":{"rendered":"
\n

Peloton Interactive\u2019s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a five-year partnership that will combine digital fitness with workout and athleisure gear starting next month. <\/p>\n

The move comes as the fitness industry recalibrates after a boom and bust in at-home workouts due to the pandemic, and after Peloton
\n PTON,
\n +0.65%<\/bg-quote>
\n and Lululemon
\n LULU,
\n -0.40%<\/bg-quote>
\n tried to compete with each other directly on connected fitness. But as part of the deal, Lululemon will stop selling its Lululemon Studio Mirror \u2014 its answer to Peloton\u2019s pairing of exercise equipment and exercise videos \u2014 before the end of the year.<\/p>\n

\n

Shares of Peloton climbed 13.3% after hours Wednesday. Lululemon\u2019s stock was up 0.3% after hours.<\/p>\n

Under the partnership, Peloton will become the \u201cexclusive digital fitness content provider\u201d for Lululemon. Lululemon, meanwhile, will become Peloton\u2019s \u201cprimary athletic-apparel partner.\u201d Some Peloton instructors will also promote Lululemon\u2019s clothing as part of the arrangement. <\/p>\n

The partnership will target customers across North America, the U.K., Germany\u00a0and\u00a0Australia. Starting Oct. 11, co-branded clothing across Lululemon\u2019s products will be available at Peloton stores and online in the United States,\u00a0the U.K. and Canada, and in Peloton\u2019s markets by March. Beginning Nov. 1, Lululemon Studio All-Access Members will have access to Peloton classes.<\/p>\n

\u201cOur two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible,\u201d Celeste Burgoyne, Lululemon\u2019s president for the\u00a0Americas\u00a0and global guest innovation, said in a statement. <\/p>\n

Lululemon bought Mirror \u2014 an interactive fitness company that displayed workout videos and fitness data on an actual mirror \u2014 for $500 million in 2020, when much of the world still faced pandemic-related restrictions. <\/p>\n

Then, lockdowns eased and pre-pandemic habits returned. Gyms reopened. Peloton started getting into trouble. It has cut jobs, shaken up leadership and announced a recall of 2 million exercise bikes due to injury risks. Shares of the company have fallen more than 90% since late 2020. <\/p>\n

Lululemon stock, however, has run higher since that time. Some analysts last year said that clothing made by the company was less prone to a broader apparel discounting frenzy. During its most recent round of earnings, Lululemon raised its full-year outlook despite what it called a \u201cdynamic operating environment.\u201d <\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Peloton Interactive\u2019s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a five-year partnership that will combine digital fitness with workout and athleisure gear starting next month. The move comes as the fitness industry recalibrates after a boom and bust in at-home workouts due to the pandemic, and after<\/p>\n","protected":false},"author":1,"featured_media":22850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-22849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"yoast_head":"\nAfter fighting over connected fitness, Peloton and Lululemon join forces | Micro Loan Nexus<\/title>\n<meta name=\"description\" content=\"Peloton Interactive\u2019s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/microloannexus.com\/?p=22849\" \/>\n<meta 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