{"id":21748,"date":"2023-09-24T11:31:15","date_gmt":"2023-09-24T11:31:15","guid":{"rendered":"https:\/\/microloannexus.com\/investing\/has-caviar-gone-mainstream-you-can-now-pair-your-fish-eggs-with-pringles\/"},"modified":"2023-09-24T11:31:17","modified_gmt":"2023-09-24T11:31:17","slug":"has-caviar-gone-mainstream-you-can-now-pair-your-fish-eggs-with-pringles","status":"publish","type":"post","link":"https:\/\/microloannexus.com\/?p=21748","title":{"rendered":"Has caviar gone mainstream? You can now pair your fish eggs with Pringles."},"content":{"rendered":"
\n

Caviar may be celebrated as one of the world\u2019s great luxury products, prized by those with fancy tastes and deep pockets.<\/p>\n

But these days, it\u2019s increasingly finding its way into the mainstream.<\/p>\n

Consider the latest offering from Pringles, the popular potato-chip brand that\u2019s part of the Kellogg Company
\n K,
\n -0.41%<\/bg-quote>
\n family. \u00a0It\u2019s a \u201cCrisps and Caviar Collection\u201d created in partnership with The Caviar Co., a San Francisco-based purveyor.<\/p>\n

\n

Inspired by a now-viral \u201cReal Housewives of New York\u201d season 14 moment turned TikTok trend that has seen people pairing Pringles and caviar, the collection features packages, priced from $49 to $140, that include (what else?) different varieties of the namesake chips and different varieties of the fish roe (or, eggs).<\/p>\n

Mauricio Jenkins, the U.S. marketing lead for Pringles, said in a statement that \u201cthe nation is craving Pringles and caviar \u2014 and in true Pringles fashion, we\u2019re satisfying the caviar curious.\u201d<\/p>\n

But this is just the latest example of how caviar, which can sell for hundreds of dollars per ounce for some of the rarest varieties, has become more a part of everyday cuisine.<\/p>\n

Last year, the big thing was something called \u201ccaviar bumps\u201d \u2014 that is, caviar consumed straight from the back of one\u2019s hand. The idea was clearly to remove the whole serving-ritual mystique of caviar, as in having all the accompaniments and those pricey mother-of-pearl spoons.<\/p>\n

Some said it is actually the ideal way to enjoy caviar \u2014 or as one fan told The New York Times: \u201cIf you put caviar on blinis or chips or put chives or red onion on it, it masks the flavor. Why are you eating something that costs $200 an ounce just for it to taste like red onion?\u201d<\/p>\n

But what may really be driving the interest in caviar, says Edward\u00a0Panchernikov, marketing officer for Caviar Russe, a prominent specialty wholesaler and retailer, is the fact that prices are generally coming down \u2014 due in large part to the availability of cheaper farm-raised caviar from China.<\/p>\n

And while Panchernikov doesn\u2019t sell the Chinese version \u2014 he prefers the quality of the caviar he sources from a producer in Germany \u2014 he does offer caviar for as little as $65 per ounce.<\/p>\n

Panchernikov told MarketWatch that even when it is priced lower, caviar maintains its mystique \u2014 and therefore its appeal.<\/p>\n

\u201cCaviar has always been synonymous with wealth and prestige,\u201d he said.<\/p>\n

But does that extend to the pairing of caviar and Pringles? That may speak more to the idea of what\u2019s been called high-low snacking \u2014 meaning combining something expensive and something affordable for an unexpected treat.<\/p>\n

Or as Petra Higby, chief executive officer of The Caviar Co., said in a statement: \u201cPringles and caviar are the high-low snack the world didn\u2019t know we needed, but the combination is simply delightful.\u201d<\/p>\n<\/p><\/div>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Caviar may be celebrated as one of the world\u2019s great luxury products, prized by those with fancy tastes and deep pockets. But these days, it\u2019s increasingly finding its way into the mainstream. Consider the latest offering from Pringles, the popular potato-chip brand that\u2019s part of the Kellogg Company K, -0.41% family. \u00a0It\u2019s a \u201cCrisps and<\/p>\n","protected":false},"author":1,"featured_media":21749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-21748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing"},"yoast_head":"\nHas caviar gone mainstream? 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